Up to two search campaigns on Google, a consumer Meta campaign for patients, a professional Meta campaign for referrers, and a consumer YouTube campaign. Weekly optimization across all of them. You pay platforms directly — we don’t mark up media.
Most healthcare paid advertising is run by generalists who’ve never worked in a clinical context. They burn budget on the wrong keywords (“doctor near me” instead of specialty plus sub-specialty), the wrong audiences (broad consumer targeting instead of professional targeting for referrers), and the wrong creative (stock imagery that converts at half the rate of clinical photography).
And most agencies mark up media — sometimes 10–20 percent — buried in the invoice. You pay more for media than you needed to, and the agency keeps the margin.
We run paid as if the budget were ours. Healthcare-specific targeting built around real intent — what patients in your specialty actually search, when, and from what surface. Clinical-correct copy reviewed by people who know the field. Real creative, not stock.
You pay platforms directly. We don’t mark up Google or Meta. Your fee is for our work, not for taking a margin on your media. Every dollar that should reach the platform reaches the platform.
A coordinated paid program across five surfaces.
Brand search and specialty-plus-intent search, both built around how patients actually type.
Patient-facing on Facebook and Instagram, with creative built for each placement.
Referrer-facing on LinkedIn and selectively Meta, built to reach the doctors who send patients to your specialty.
Video that builds awareness and intent over time, paired with search to catch the resulting demand.
Every Monday, every campaign reviewed and adjusted. No “set and forget.”
You see what’s working when it’s working, not 30 days later in a deck.
Paid that responds to the data instead of running on autopilot.
Monday review of every campaign. What to scale, what to pause, what to test.
Always-on visibility into spend, leads, and cost-per-acquired-patient by campaign.
A written narrative that explains the dashboard. Numbers with context, not just charts.
Fresh ad creative produced and rotated in. Stops ad fatigue before it kills performance.
How leads are getting credited, what the model is missing, what to recalibrate as platforms shift.
Paid is one of six marketing channels above the engine. Every click routes through automation into your CRM with cost-per-acquired-patient calculated automatically. The dashboard shows what’s working before the monthly review tells you about it. Every Vital Press engagement includes all nine services — this is one of them.
Show us what you’re spending and what you’re getting. We come back with a read on what’s actually performing.