Specialty · Ophthalmology & Optometry

Marketing for ophthalmology and optometry practices.
Automation for routine, surgical, and retail.

From cataract surgery practices to LASIK centers to optometry chains. The marketing for both halves of eye care — and the automation that routes routine vs surgical leads, qualifies LASIK financing before the consult, and manages contact-lens subscriptions and frame inventory.

Why it’s different

Eye care has two marketing engines. We run both.

Optometry runs like primary care — local search, insurance acceptance, online booking, and patient retention through annual exams and frame purchases. The work compounds when the basics are dialed in across every location.

The brand has to feel local and accessible.

Ophthalmology is high-consideration. Cataract patients research for weeks. LASIK patients want to see real outcomes and meet the surgeon before they commit.

The site has to do both — fast triage for optometry, deep education for surgery.

How we work with eye care practices

Five things we do differently.

Each is the marketing we build and the automation that runs it — woven together, for both halves of the practice.

01

Local SEO + intent-aware routing

Routine and surgical queries route to completely different funnels.

The marketing: page architecture tuned for routine and surgical intent, Google Business Profile per location, insurance-acceptance signals on routine pages and procedure depth on surgical pages. The automation underneath: intent-aware lead routing (routine to scheduling, surgical to consultation coordinator), intake-to-CRM handoffs that respect the funnel.

  • Procedure-targeted landing pages
  • Google Business Profile per location
  • Intent-aware lead routing
  • Intake-to-CRM handoffs by funnel
  • Insurance-acceptance signals on routine pages
02

Procedure pages + surgical consultation conversion flows

Cataract, LASIK, retina — pages built with surgeons, conversion flows that move patients to scheduled.

The marketing: procedure-specific landing pages, surgeon profiles, recovery and outcomes content. The automation underneath: surgical consultation booking flows, post-consult nurture sequences for undecided patients, financing pre-qualification before the call.

  • Procedure-specific landing pages
  • Surgeon profile and credentials pages
  • Surgical consultation booking flows
  • Post-consult nurture for undecided patients
  • Financing pre-qualification automation
03

Optical retail + subscription automation

Frames, lenses, contacts — recurring revenue automated.

The marketing: brand-partner content (Ray-Ban, Oakley, designer labels), frame inventory promotion, contact-lens content. The automation underneath: contact-lens subscription automation, frame-finder workflows, re-order reminders, annual exam reminders tied to optical retail.

  • Brand-partner content programs
  • Contact lens subscription automation
  • Frame inventory and finder workflows
  • Annual exam reminder automation
  • In-office promotion materials
04

Financing pages + cash-pay nurture

Pricing clear — with pre-qualification and nurture flows that convert.

The marketing: LASIK and premium IOL financing pages, pricing transparency, financing FAQ libraries. The automation underneath: financing pre-qualification flows, consultation-to-booking nurture sequences, payment-plan automation.

  • LASIK financing pages and partner integration
  • Premium IOL financing content
  • Pre-qualification automation
  • Consultation-to-booking nurture sequences
  • Payment-plan automation
05

Multi-location SEO + brand governance automation

Twelve locations ranking locally — managed centrally without flattening.

The marketing: per-location page templates, local review monitoring, brand-to-local content workflows. The automation underneath: centralized Google Business Profile management at scale, automated review monitoring per location, brand-compliance review for local-content variations.

  • Per-location page templates
  • Centralized GBP management at scale
  • Automated review monitoring per location
  • Brand-compliance review workflows
  • Service-line SEO across all locations
What we measure

Outcomes, not impressions.

Eye-care growth is measured in qualified inquiries, surgical conversions, and optical retail performance — not vanity metrics.

01

Qualified new-patient inquiries

By source, by subspecialty, by acquisition channel. Reported weekly.

02

Surgical consultation conversion

Consultations that convert to scheduled surgery. The metric that separates a site that informs from a site that converts.

03

Cost per acquired patient

Net of all spend across all channels. The number that determines whether marketing is investment or expense.

Compliance

HIPAA-aware by default.

No PHI in marketing systems. Business Associate Agreements in place where required. Outcomes claims reviewed against FDA and FTC guidance before campaigns go live. We have built this work around the compliance reality, not around it.

Ready when you are

Running an ophthalmology or optometry practice?

Send a short note. We’ll come back inside two business days with an honest read of what would actually move your schedule — chairs full, surgeries booked, optical moving.

Schedule a Conversation →