Specialty · Physical Therapy & Rehab

Marketing for PT and rehab practices.
Automation that keeps the schedule full.

Physical therapy, occupational therapy, and rehabilitation practices. The marketing that cultivates referrers and shows up for self-referrers — and the automation that scores referrer relationships quarterly, automates pre-auth, and tracks plan-of-care completion so patients finish what they start.

Why it’s different

PT growth is referrer growth. Period.

Most PT patients arrive on a referral — from a surgeon after surgery, from a PCP after an injury, from a workers’ comp adjuster. Cultivating those referral relationships is the single highest-leverage marketing activity in the specialty.

The marketing has to invest there first.

Local SEO covers the gaps. Patients who self-refer — sciatica, chronic back pain, post-injury recovery — search “physical therapy near me” or “PT clinic [city].” Showing up there fills the schedule on the days when referrals are slow.

The two channels balance each other.

How we work with PT and rehab practices

Five things we do differently.

Each is the marketing we build and the automation that runs it — woven together to keep the schedule full.

01

Referrer cultivation + relationship CRM

The referrers are the schedule — cultivated, then tracked, then scored.

The marketing: outreach to orthopedic surgeons, PCPs, urgent-care groups, workers’ comp networks, athletic trainers. The automation underneath: referrer CRM with quarterly relationship-health metrics, cooling-off alerts for high-volume referrers, automated case-update reports back to referrers.

  • Surgeon and surgical-practice outreach
  • PCP, urgent-care, and workers’ comp programs
  • Referrer CRM with health metrics
  • Cooling-off alerts for high-volume referrers
  • Automated case-update reports to referrers
02

Insurance prominence + pre-auth automation

In-network signals everywhere — and pre-auth that takes hours instead of days.

The marketing: insurance acceptance signaled clearly on every page, pre-authorization assistance content, self-pay transparency. The automation underneath: insurance pre-authorization automation that compresses days into hours, eligibility checks at the booking layer, workers’ comp claim workflows.

  • Insurance acceptance per location
  • Pre-authorization automation
  • Eligibility checks at booking layer
  • Workers’ comp claim workflows
  • Medicare and Medicaid signaling
03

Condition content + plan-of-care automation

Content that ranks for "low back pain near me" — with plan-of-care follow-through built in.

The marketing: condition-specific landing pages, post-surgical recovery content, treatment modality explainers. The automation underneath: plan-of-care completion workflows that reduce drop-off mid-treatment, home-exercise reminder sequences, milestone-based progress check-ins.

  • Condition-specific landing pages
  • Post-surgical recovery content libraries
  • Plan-of-care completion automation
  • Home-exercise reminder sequences
  • Milestone-based progress check-ins
04

Local SEO + no-show reduction automation

"PT near me" filled the schedule. Automation keeps the schedule full.

The marketing: Google Business Profile per location, local citation consistency, condition-targeted landing pages. The automation underneath: no-show prediction and reduction workflows built around PT scheduling patterns, automated appointment confirmations, reschedule routing.

  • Google Business Profile per location
  • Local citation consistency
  • No-show prediction and reduction
  • Automated appointment confirmations
  • Reschedule routing automation
05

Outcomes content + review request automation

Patient progress stories captured at the moment they happen.

The marketing: patient progress stories, outcomes content, treatment milestone documentation. The automation underneath: review request systems timed to plan-of-care milestones (not blasted at discharge), patient-story workflows triggered by clinician flag, sentiment monitoring.

  • Patient progress story production
  • Outcome content with consent workflow
  • Milestone-timed review request automation
  • Clinician-flagged testimonial workflows
  • Sentiment monitoring and response
What we measure

Outcomes, not impressions.

PT growth shows up in referrer activity, plan-of-care completion, and patient lifetime value — not vanity metrics.

01

Qualified new-patient inquiries

By source, by subspecialty, by acquisition channel. Reported weekly.

02

Active referring providers

Surgeons, PCPs, and other referring providers feeding the practice each quarter. The flywheel metric in PT.

03

Cost per acquired patient

Net of all spend across all channels. The number that determines whether marketing is investment or expense.

Compliance

HIPAA-aware by default.

No PHI in marketing systems. Business Associate Agreements in place where required. Outcomes claims reviewed against FDA and FTC guidance before campaigns go live. We have built this work around the compliance reality, not around it.

Ready when you are

Running a PT or rehab practice?

Send a short note. We’ll come back inside two business days with an honest read of what would actually fill your schedule — referrers cultivated, search captured, retention up.

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