Service · In the retainer

Website & Maintenance
We build the site, then we keep it working.

A modern, credible practice website — physician bios, service pages, patient info, booking, mobile-optimized, SEO fundamentals. Post-launch, we keep it working: hosting, security patches, ongoing edits, uptime monitoring. Your site stays current instead of decaying after launch.

Why it matters

Most healthcare websites die a slow death after launch.

The problem

The typical healthcare website gets built once, by an agency that disappears at launch. Content goes stale within a year. Plugins go unpatched and become security vulnerabilities. Performance degrades. Conversion rates drop because nobody is testing or refreshing the calls-to-action.

Two years in, the site is older than it should be, slower than it should be, and converting at a fraction of what it could.

Our approach

We build sites that are designed to be maintained, then we maintain them. Security patches and backups handled. Performance monitored. Edits shipped on request. Uptime watched continuously.

The site stays alive because someone is watching it — and the conversion rate stays high because someone is improving it.

What’s included

What’s included.

The build, plus the maintenance that keeps it working.

01

Build + launch

WordPress by default; custom-built on our own HIPAA-compliant infrastructure when the project demands it. Full design and development, no imposed templates. Templates refined per specialty so build cost drops with every project.

02

Ongoing hosting

Managed WordPress (WP Engine, Kinsta, Pantheon) or our own infrastructure. Security and performance baseline handled.

03

Monthly site updates

New pages, refreshed sections, edits on request. Site stays current.

04

Security + backups + uptime

Plugins kept current, backups verified, uptime monitored. Quiet work that prevents loud problems.

05

Form + integration health checks

Contact forms, intake forms, integrations tested monthly to catch silent failures.

How we run it

How the site stays alive.

The work that makes a website compound instead of decay.

01

Initial build

Six to eight weeks from kickoff to launch. Templates per specialty, physician bios, service pages, mobile-optimized, SEO fundamentals.

02

Monthly site updates

Requested edits shipped within days, not weeks. New pages and refreshes as the practice evolves.

03

Quarterly site review

Performance, conversion rates, technical health. Findings turn into the next month’s updates.

04

Real-time monitoring

Alerts on uptime, security, broken forms, slow pages. You hear about issues before patients do.

05

Annual full-site refresh

Design, structure, and content all reviewed against the year ahead. Major updates planned, not patched in.

How it fits the engine

How this fits the package.

The website is the destination for every other channel — every LinkedIn post, every PR mention, every Google Business Profile click lands here. It’s where the marketing converts. Kept alive because someone is watching it. Every Vital Press engagement includes all nine services — this is one of them.

See the full engine
Common questions

Things people ask before they engage.

Do you build on WordPress only?

No — we can build on anything. WordPress is our default because it balances control, cost, and healthcare-friendly tooling. For practices that need more — custom-built platforms, dedicated infrastructure, or full HIPAA-compliance hosting — we build and host that too. Custom builds cost more because the compliance work is in the architecture, not bolted on after.

How do you handle HIPAA compliance for the website?

Forms and any tools touching PHI route through HIPAA-compliant infrastructure. The website itself usually doesn’t store PHI — it routes inquiries to systems that do. We map the data flows during onboarding.

Can you migrate my existing site?

Yes. Full content migration with URL preservation (or proper redirects), design refresh, technical SEO carried over. We’ve done dozens of migrations without losing search visibility.

What hosting do you recommend?

For WordPress: WP Engine, Kinsta, or Pantheon. For custom builds we host on our own infrastructure, configured to HIPAA-compliance standards when the build calls for it. Hosting is billed monthly, separate from the engagement fee.

Do you handle the entire build or just design?

Whichever you need. We can do design, build, launch, and ongoing maintenance — or any subset. Most engagements include all of it because the seams between phases are where things go wrong.
Let’s talk

Want a real practice website?

Tell us about your current site (or lack of one). We come back with an honest read of where to start.

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